As a reminder, these aspects of communications might need some improvement to really help you spread the word about all the great things you are doing:
- Improve and enhance internal and external communications
- Improve consistency of messaging to donors, TU leaders, TU membership, general public, NGOs, etc.
- Maximize marketing effectiveness
- Clarify TU branding
- Increase name recognition
- Improve identification and capture of target demographic(s)
Communications is all about spreading the TU story and the things we do. It’s marketing. It only makes sense to begin with a strategic approach to effective communications and marketing.